Dissecting+a+Television+Advertisement

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==**Now that you have studied a print ad from a magazine it is time to try video. PLAN your TIME carefully this could take a while! **==

Your three choices are: KFC, Kia Autos, Canon Cameras
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On a piece of looseleaf or notebook answer the following questions:
==1. Watch the ad from start to finish at least twice. What is the product? What is the BRAND? Write down FIVE ADJECTIVES that describe the ad. == ==2. Are there people in the ad? What GENDER? Are both genders represented equally? What do the people look like (young, old)? What are their facial expressions? How are they dressed? ==

3. Are the people using the product being sold? Is ther a picture of the product on the screen at all times?
==4. Think of how the camera (not the canon camera ad, the video camera that filmed the commercial) was used. Does the camera seem to be far from the subject or close to it, or somewhere in between? Does the camera seem to be above the subject, below it, or at eye level? Does the camera seem to move a lot (from left to right, or from top to bottom)? == ==5. What colours are used? Are they bright or in sharp CONTRAST to one another? Do the colours change? Could the ad be as effective in black and white? == ==6. Is there words or slogans WRITTEN on the screen during the ad? What does it look like? What does it say? What kind of FONT is used? How many fonts are used? How big is the text? What colour is the text? Does the text move? ==

7. Does the ad have any ANIMATION? If so what does it look like?
==8. LISTEN to the ad one more time. Do not look at the ad this time only listen to the sounds. Describe the sound of the advertisement. Is it a person talking? What gender is the person? Does the ad have music? What GENRE (kind) of music? Do you recognize the song? Does the product have a jingle? ==

9. List two things you would change or add to this commercial?
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Determine the ASSUMPTIONS the ad makes and the message it sends
==<span style="font-family: 'Comic Sans MS',cursive;">1. What assumptions does the ad make about gender? (for example: women are powerful when they hold a hair dryer in their hands. Men like to fix things> Women stay home with the children) ==